Use cases

Retail windows

One moving line of light in a window stops people. A slim band scrolling the designer’s name, the launch, or the message a shopper just typed on their phone.

Harrods: 27 windows

Dynamo installed 27 LED tickers in the Harrods windows along Brompton Road and Hans Crescent over three nights in 2019. The 3 mm tickers stand vertically in the tall Brompton Road windows and lie horizontally on Hans Crescent, scrolling the logos of the designers showing in each window, 24 hours a day, against white LED window lighting. Power and data were routed inside the windows so nothing shows from the street. → Read the project

Hermès: Brides de Galaxy

Five scrolling tickers for the Hermès event in West London: a 2.5 mm ticker over the entrance scrolling Silky Way, and four inside, 2 m and 4 m long and 250 mm tall, scrolling Hermès / Brides de Galaxy above the silk scarf displays in the event’s pink and red. Hired, installed, programmed and removed by Dynamo. → Read the project

Paco Rabanne: the window that answers back

For the Phantom fragrance launch at Selfridges in London, Manchester and Birmingham, shoppers scanned a QR code, typed a message on a branded web page and watched it scroll across 3 mm tickers within seconds. Software Dynamo wrote screened every message before it showed, with client-set banned terms and a toxicity threshold. → Read the project

What a window ticker needs

• Pitch for the pavement. 3 mm reads solid from a few metres back; 1.9 to 2.5 mm where shoppers stand at the glass.
• Brightness for the glass. A window facing the sun wants the DX HB range at 3,000 nits and more; a shaded window runs on standard 800-nit modules. Brightness is scheduled, bright by day and dimmed at night.
• Vertical or horizontal. A ticker is a strip of modules; the controller rotates the content and the fixing is planned for the orientation.
• Fitted out of hours. A single window ticker goes in over an evening; Harrods’ 27 took three nights.
• Simple to change. A window re-dress means loading a new logo, not printing new signage.

Software

Dynamo Ticker runs the band from a PC in the back office: the brand line, the launch, the opening hours, a seasonal background, changed from a phone. Interactive campaigns like Phantom are built as a project. → Features

Cost

Hardware is quoted by window, length and pitch. Hire is available for launches and pop-ups. The software is £250 a year per site, VAT excluded. → Prices and quotes