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Privacy notice

Dynamo LED Displays Ltd (company number 08640007, registered office 3 High Street, Goring, Reading RG8 9AT) is the controller for the personal information described here. This notice covers the led-ticker.com website and the Dynamo Ticker software and its licensing service. Our main website, dynamo-led-displays.co.uk, has its own notice.

Questions: support@dynamo-led-displays.co.uk.

Last updated: [date of publication]. ICO registration reference: [to be added on registration].

Part A. This website

What we collect. When you send the quote form or email us, we receive what you type: your name, company, email address, phone number, site postcode and the details of your project, plus any drawing or photo you attach. When you visit, our hosting and content-delivery providers record the technical information every web server records: IP address, browser, pages requested and timing.

Why. To answer your enquiry, prepare a quotation and, if you become a customer, deliver and support the work (performance of a contract, or steps taken at your request before one). To keep the site secure and understand how it is used (our legitimate interests).

Where it goes. Enquiries go into our customer records, which Dynamo staff use to follow up. The site is hosted by Kinsta behind Cloudflare, and we use Google Analytics 4 to count visits; those providers process technical data under their own terms, some of it outside the UK under standard contractual safeguards. We do not sell or share your details for marketing.

Cookies. Listed on the cookies page, with how to refuse them. → Cookies

How long. Enquiry records for as long as we may do business with you and then up to six years for our legal records. Analytics data per Google’s retention setting, 14 months.

Part B. Dynamo Ticker software and licensing service

Dynamo operates the licensing service behind the Dynamo Ticker software. This part explains what personal information that service handles and why.

What we hold and why

  • When you buy. The email address given on the Stripe payment page is sent to us with the payment confirmation. We keep it with the purchase record to match receipts, answer queries and process refunds. We do not receive card numbers; those stay with Stripe.
  • When a site adds a phone. The name typed for a phone or browser added to the remote control feature, for example “Reception phone” or a person’s name, is stored so the site can see and remove paired devices.
  • Each ticker PC. The software identifies the PC with a one-way code derived from its Windows installation, its software version and its licence. Our records also hold the site name and, where our support team recorded it, the PC’s name. The internet address the PC connects from is written to a tamper-evident security log.
  • AI backgrounds. Descriptions typed into the AI backgrounds feature are stored and forwarded to our image provider to make the picture. Please do not include people’s names or other personal details in a description.
  • Weather. The weather feature uses the site location rounded to about one kilometre. It is not linked to a person.

We collect nothing about the people who see the display: no camera, microphone, audience measurement or analytics.

Lawful basis. Performance of our contract with the site for purchases and licensing; our legitimate interests in keeping the service secure and working for the security log and device records.

Who else sees it. Stripe (payments), Cloudflare (the network in front of our service), OpenAI (AI background descriptions only), Open-Meteo (approximate location only), TradingView (market symbols, sent from the PC directly), and Telegram, which carries internal notices to our own staff. Some of these providers operate outside the UK under their standard data protection terms. We do not sell or share this information for marketing.

How long we keep it. Purchase records for seven years for accounting. Remote control names until the site removes them or 180 days after last use. The security log for 24 months. AI descriptions for 12 months. Backups are overwritten after 30 days. (Defaults proposed 1 Nov 2026; to be confirmed.)

Where it is held. On Dynamo’s own server in the UK, reached only through Cloudflare, with encrypted nightly backups.

Your rights

You can ask us what we hold about you, ask us to correct or delete it, or object to our use of it, by emailing support@dynamo-led-displays.co.uk. You can also complain to the Information Commissioner’s Office at ico.org.uk.

Changes

We will update this notice when the software or the site changes what it collects. The date at the top is the date of the current version.